The Dentistry

The Dentistry is a dental clinic group run on the DSO model, with eighteen branches listed from Rangsit to Bangna and a plan for a hundred clinics across Thailand by 2030. Its promise is peace of mind: a digital workflow of intraoral scans, 3D CT and QR treatment plans, from whitening to implants. The first website, a WordPress build by another developer, could not carry that.

AGEN designed and built thedentistrygroup.com in Thai and English: seven service categories and twenty-four treatments with prices, doctor profiles, before-and-after results, articles, promotions and a branch map of Thailand. It went live on 9 July 2026, a day ahead of the deadline, on Cloudflare’s edge, so it loads fast on a phone in a BTS carriage.

Booking is a form that saves with PDPA consent, blocks spam and alerts the front desk’s LINE group at once, with a reminder fifteen minutes later. Behind it sits a staff dashboard with emailed-code sign-in, roles and per-branch access: a patient book, outcome stages, a board per branch and, since November, AGEN’s own content editor in place of Sanity.

Before the site, AGEN made the Rangsit flagship’s launch: standees, a leaflet, a seven-scene signage loop, fifteen architectural renders and an eleven-scene brand film. The Dentistry OS, an executive dashboard with LINE and email automations, is the next step.