North

North is a Northern Thai restaurant on Sukhumvit 33 in Bangkok, listed in the MICHELIN Guide for its Lanna cooking and known across the city for its khao soi. In 2026 it relaunched under Root & Rise, bistronomy of Lanna: the same hand-made Lanna food, served the way guests now want to eat it. The old website, third-party booking widgets and press from 2022 were still telling the previous story.

AGEN turned the owner's manifesto into a brand strategy and a 34-page brand book: the voice, the type, the colour, the studio photography, and the rules for a menu organised as curated samrub sets, a Lanna Selection, a Voyage Selection and a Khao Soi collection.

The website at north-restaurant.com is a fast bilingual site, Thai and English, built around the searches a Northern Thai restaurant in Bangkok should own: the menu with prices, the story of the kitchen, private dining, and a table booking that takes the reservation without a phone call, on North's own booking engine rather than a third party's.

Behind it runs North OS, the web application we built for the team: one dashboard for reservations, the guest book, open days and the night's sales from the POS, with LINE, email and Meta connected and the routine messages, confirmations, reminders and follow-ups, sent on their own. The reservation, the guest and the conversation live in one place.