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Custom Software & Booking Systems

A short silent film about one system for your business. It opens on one business working across five separate tools, then shows one system in their place, where each role opens their own part of it: the day, the bookings, the guests, the chats. Guests book themselves in from an invitation, routine messages send themselves, and Claude, connected through MCP, takes a request, books the table and drafts the reply. It ends on one source of truth for every role.

One system for the whole company.

AGEN designs and builds the system behind a business: bookings, guest records, messages, payments and reports in one place. The film shows one of them. North OS runs a MICHELIN Guide restaurant in Bangkok.

See North OS → Get in Touch

What you just watched

  1. Everything in one place.

    A booking, the guest who made it and every message with them sit together. Change something once and your whole team sees the same thing.

  2. Each person sees their own part.

    In the film it is the owner, the front desk, marketing and finance. In your business it is whoever you have: sales, the warehouse, support. Everyone opens only what they need, and nobody passes files around.

  3. Guests book themselves in.

    They fill in the invitation or the booking page on their phone, and it lands straight in your system. Nobody copies a name over from LINE.

  4. Routine messages send themselves.

    Confirmations, reminders and follow-ups go out on their own, each in the guest’s language. Nobody has to remember to send them.

  5. Ask once, and it is done.

    The system is connected to Claude, an AI assistant. Type one sentence, such as “Book a table for four on Friday and draft the reply”, and it makes the booking, updates the guest card and writes the reply for you to send, all within the rules you set.

The service

What we
build

Software that holds what your team now holds by hand.

Booking engines and guest books. CRMs that match how your sales actually run. Dashboards that count the same way every Monday. Staff consoles, and the internal tools that replace the spreadsheet nobody fully trusts.

The same team designs the website in front of it, so the site and the system behind it never argue.

Wired to
everything else

Software that can’t reach your other tools is another island.

LINE messages and LINE login, email, Meta, PromptPay and card gateways, Google Calendar, the POS, and the exports your accounting office asks for.

Yours to
keep

You own the code, the data and the accounts it runs on.

Nothing is rented. We hand over the code, the documentation and the logins. Most clients keep us on for monitoring and the small changes real staff ask for. That part is optional.

More systems we’ve built

Booking, members, payments.

FAQ

How much does custom software cost?
An internal tool or dashboard that replaces a spreadsheet typically starts in the low hundreds of thousands of baht. A CRM or operations platform with several roles, integrations and reporting scales from there. The cost follows the number of systems involved, not the number of screens.
How long does a build take?
A focused internal tool is usually running in four to six weeks. Larger platforms with payments, roles and reporting take longer, and ship in working pieces rather than one reveal at the end.
Who owns the code and the data?
You do. Code, design, content and the database belong to you, hosted on your own accounts, with no lock-in to a proprietary platform or to us.
Can it work with LINE and Thai payment providers?
Yes. LINE notifications and LINE login, PromptPay, Omise and the local card gateways are the integrations we build most often, along with Google Calendar and the accounting exports a Thai finance team expects.
Can our system work with AI?
Yes. We connect it through the Model Context Protocol (MCP), so an AI assistant can read your bookings, guests and messages and act on them within the rules you set. North OS works this way.
What happens after launch?
Most clients keep a maintenance arrangement for monitoring, fixes and the small changes that come up once real staff are using it. It is optional. If you would rather run it in house, we hand over the code, the documentation and the accounts.

Tell us what your team still does by hand.

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